Detroit Coveralls 


Team ↓
Graphic Designer: Zach Frazier 
Photographer: Brandon Carpenter
Logo, brand, and packaging concept I designed for a fashion concious workwear brand Detroit Coveralls. 



I used a matte black and craft paper color scheme on the packaging to help the brand feel clean, but tactile. 



I gave special attention to the unboxing experience–adding a product hang tag, band, tissue paper and a custom shipping box.