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Holen Apparel


Team ↓
Graphic Designer: Zach Frazier 
Photographer: Sarah (Holen) Hamilton

Links ↓
Holen Apparel: holenapparel.com

Featured in ↓
noissue: noissue.co/blog/holen-apparel 

Branding I did for an Earth contious, start-up clothing brand. This modesty forward fashion brand was looking for an iconic, timeless style that could flex with a variety of product lines and stay true to the owner’s passions.


I made some custom, geometric patterns inspired by the logo as an additional graphic element to support the brand’s edgy and timeless feel. 



I worked with the owner to source planet first packaging from eco-friendly companies to help support the brand’s goals of creating a fashion forward world without comprimising on sustainability.  





I designed the brand’s confident, urban visuals to support the brand’s mission of helping women feel empowered, uniquely beautiful, and like the truest version of themselves. 



For the wordmark, I paired a traditional typeface with a modern and minimal brand aesthetic, for a long lasting, trusted feel.

I worked closely with the owner of Holen Apparel to plan a sitemap, populate proper photography and to clearly apply the brand’s visual identity accross the website.