Acura Grand Prix Apparel

+1.435.705.3048
ZacharyLoganFrazier@Gmail.com ↗
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I’m an Art Director and Graphic Designer based in Orange County, CA, working with clients everywhere. My passions include good food, good design, and good company.

I’ve been designing for over ten years, and have worked with several agencies, in-house teams, and many freelance clients. Recently, I’ve been hyper-focusing on apparel design and doing a lot in the automotive space.

Overall, I love making things look good and making life around me function easily and intuitively. I am great at collaborating on a team and excel in solo projects and leadership roles.

RESUME

ACURA GRAND PRIX APPAREL COLLECTIONS FOR AMERICAN HONDA MOTOR CO., INC.

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ACURA GRAND PRIX APPAREL COLLECTIONS
FOR AMERICAN HONDA MOTOR CO., INC.

CREATIVE DIRECTION, APPAREL DESIGN:
ZACH FRAZIER, PAT PEREZ

DESCRIPTION

For Honda’s Cars, Bikes & Coffee event in Torrance, CA, I designed three Acura Grand Prix apparel collections to celebrate the weekend of the big race. Inspired by trackside advertising, circuit specs, and podium apparel, the collection features 34 total pieces. The lineup includes premium apparel and headwear, banner flags, bags, enamel pins, and stickers. By blending Acura's rich racing legacy with modern automotive culture, I designed a series of unique, standout pieces for this iconic SoCal event.

The Acura Grand Prix of Long Beach is North America’s premier street race, transforming downtown into a high-speed circuit every spring. Known as the "Beach Party at 200 mph," this three-day festival draws nearly 200,000 fans for world-class racing, live concerts, and a lifestyle expo.

The Cars, Bikes & Coffee show at American Honda Headquarters in Torrance is a bimonthly Saturday tradition celebrating Southern California’s automotive culture. Held at the American Honda Collection Hall, this free event invites enthusiasts of all makes to display vehicles alongside a gallery of 60+ historic Honda and Acura products. Attendees enjoy a festival atmosphere featuring a live DJ, local food trucks, and rotating themed exhibits.