ZACH FRAZIER
+1.435.705.3048
ZacharyLoganFrazier@Gmail.com ↗
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I’m an Art Director and Graphic Designer based in Orange County, CA, working with clients everywhere. My passions include good food, good design, and good company.
I’ve been designing for over ten years, and have worked with several agencies, in-house teams, and many freelance clients. Recently, I’ve been hyper-focusing on apparel design and doing a lot in the automotive space.
Overall, I love making things look good and making life around me function easily and intuitively. I am great at collaborating on a team and excel in solo projects and leadership roles.
RESUME
CANYON HOUSE RESIDENCY BRANDINGUTAH STATE UNIVERSITY
CANYON HOUSE RESIDENCY BRANDING
UTAH STATE UNIVERSITY
BRAND DESIGNER:
ZACH FRAZIER
CREATIVE DIRECTOR:
MIKE DAINES
DESCRIPTION
Developed for Utah State University, the Canyon House Residency was designed to bridge the gap between academia and the raw, eclectic beauty of the West. The goal was to establish a premier visual identity for a new program—one that would entice out-of-state artists to immerse themselves in Utah’s unique landscapes and translate that inspiration into new work.
To capture the spirit of the region, the visual system centers on a color palette and photography style pulled directly from the Utah terrain. To balance these organic textures, I implemented a bold, architectural typeface and highly structured supporting elements. This intentional contrast between "the wild" and "the structured" mirrors the residency experience itself: providing a professional, academic framework for boundless creative exploration.