Concept Clothing Archive

+1.435.705.3048
ZacharyLoganFrazier@Gmail.com ↗
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I’m an Art Director and Graphic Designer based in Orange County, CA, working with clients everywhere. My passions include good food, good design, and good company.

I’ve been designing for over ten years, and have worked with several agencies, in-house teams, and many freelance clients. Recently, I’ve been hyper-focusing on apparel design and doing a lot in the automotive space.

Overall, I love making things look good and making life around me function easily and intuitively. I am great at collaborating on a team and excel in solo projects and leadership roles.

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CONCEPT CLOTHING ARCHIVEFOR MISCELLANEOUS CLIENTS

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CONCEPT CLOTHING ARCHIVE
MISCELLANEOUS

GRAPHIC DESIGN, CREATIVE DIRECTION:
ZACH FRAZIER

DESCRIPTION

There are always cool things that get designed, but never made. Instead of rotting on the hard drive, I thought I would show some of the cool apparel concepts I am proud of, that never made into the physical world. From paying big boy clients like, Lexus and Honda, to apparel for friend’s brands and small businesses – I don’t discriminate which brands are deserving of rad clothes. I concept them and they make them – if they want.

I’ve had the privilege of designing for a diverse range of brands, with a deep focus on the automotive industry. I’m often sought out by clients looking to bridge the gap between car culture and contemporary fashion. While some of my apparel concepts were created for projects that eventually pivoted or shifted direction, I’ve always been a believer that good work deserves to be seen. I believe this work represents some the best of my apparel designs that never made it beyond the digital world. These pieces are more than just 'what-ifs'—they are a testament to the intersection of style, culture, and brand identity.

Lexus LFA Bomber + extra front velcro patches. Originally designed for the Lexus LFA Roar of Angels owners rally.

Gear designed for Karma Automotive’s Montery Car Week 2024 guests and staff. I worked with a coworker to produce several apparel pieces for this event. These are some of my favorite early concepts.

Team Kit designed for Toyota event staff. Toyota was looking to bring in a younger, hipper crowd to test drive some of their vehicles. I focused on a confident streetwear aesthetic and pushed the Toyota brand to be a little more experimental.

American Honda team jackets. Honda HQ was looking for some jackets for their corporate team to rep the American Honda brand.

Friends and family hoodie commemorating the late racing driver Ted Prappas and his legacy. A friend of Ted’s commissioned this jacket for Ted’s family and friends.

Team apparel for The Apex Agency, an automotive events and marketing agency. Something to gift to the team, that can help the team rally around their own company/brand.

Honda Grand Prix 2022 guest giveaways and team apparel. Taken to the Daytona 500, this apparel was given to the Honda team, and also given out to media guests.

Hagerty Drivers Club gear for local club members.

Apparel to be sold at a prospective Acura driving school, utilizing some of Acura’s anime illustrations. Part of a larger pitch to Acura to see if they wanted to start a driving school.

Apparel for a buddy’s brand. He wanted to lean into streetwear and drop culture to bring a cool incentive into the company to boost employee moral. The quantity limited collection is designed to be released every year for employees only.