ZACH FRAZIER
+1.435.705.3048
ZacharyLoganFrazier@Gmail.com ↗
Instagram ↗
Linkedin ↗
I’m an Art Director and Graphic Designer based in Orange County, CA, working with clients everywhere. My passions include good food, good design, and good company.
I’ve been designing for over ten years, and have worked with several agencies, in-house teams, and many freelance clients. Recently, I’ve been hyper-focusing on apparel design and doing a lot in the automotive space.
Overall, I love making things look good and making life around me function easily and intuitively. I am great at collaborating on a team and excel in solo projects and leadership roles.
RESUME
HOLEN APPAREL BRANDINGHOLEN APPAREL
HOLEN APPAREL BRANDING
HOLEN APPAREL
GRAPHIC DESIGNER:
ZACH FRAZIER
PHOTOGRAPHER:
SARAH (HOLEN) HAMILTON
FEATURED IN NOISSUE:
NOISSUE.CO/BLOG/HOLEN-APPAREL
DESCRIPTION
Holen Apparel is an earth-conscious, modesty-forward startup designed to empower women to feel like the truest, most confident versions of themselves. My goal was to build a visual identity that felt both iconic and urban, pairing traditional typography with a minimal aesthetic to create a long-lasting, trusted feel. This "planet-first" mission extends beyond the screen; I worked closely with the owner to source eco-friendly packaging and develop custom geometric patterns that give the brand an edgy, cohesive grit.
From the foundational wordmark to the strategic sitemap and website execution, every touchpoint was crafted to prove that premium modesty and sustainability can coexist without compromise.