ZACH FRAZIER
+1.435.705.3048
ZacharyLoganFrazier@Gmail.com ↗
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I’m an Art Director and Graphic Designer based in Orange County, CA, working with clients everywhere. My passions include good food, good design, and good company.
I’ve been designing for over ten years, and have worked with several agencies, in-house teams, and many freelance clients. Recently, I’ve been hyper-focusing on apparel design and doing a lot in the automotive space.
Overall, I love making things look good and making life around me function easily and intuitively. I am great at collaborating on a team and excel in solo projects and leadership roles.
RESUME
KIZEN BRANDINGKIZEN
KIZEN BRANDING
KIZEN
ASSOCIATE DIRECTOR OF PRODUCT DESIGN & BRANDING:
KYLE MACDONALD
SR. ART DIRECTOR:
RORY BRUGGEMAN
GRAPHIC DESIGNER:
ZACH FRAZIER
JUNIOR GRAPHIC DESIGNER:
ANNA WILDER
INDUSTRIAL DESIGNERS:
MIKE JACOBS, EVELYN CHOI
JR. INDUSTRIAL DESIGNERS:
ETHAN POWELL, MAGDALENA (MAGGIE) WILSON, GABE WEST, TANNER PULLEY
PROJECT MANAGER: RUCKUS BENNISON
DESCRIPTION
Collaborating closely with cross-functional branding and product design teams, I helped evolve Kizen’s visual identity and product line. Despite a dominant Amazon presence with 80,000+ reviews, the brand needed a human-centered design pivot to reach its next tier of growth.
We developed a cohesive ecosystem where the visual identity and product colors exist in total harmony. The logo—rounded and approachable yet bold—mirrors the product forms themselves, with a sharp-angled "e" symbolizing Kizen’s core value: precision. > To elevate the unboxing experience without inflating overhead, we utilized white ink on craft board for a premium, tactile feel, accented by color hits specific to each product's palette. This entire strategic trajectory was validated through rigorous target market polling, ensuring the final identity resonated deeply with our audience.