Logo Archive — Zach Frazier

+1.435.705.3048
ZacharyLoganFrazier@Gmail.com ↗
Instagram ↗

I’m an Art Director and Graphic Designer based in Orange County, CA, working with clients everywhere. My passions include good food, good design, and good company.

I’ve been designing for over ten years, and have worked with several agencies, in-house teams, and many freelance clients. Recently, I’ve been hyper-focusing on apparel design and doing a lot in the automotive space.

Overall, I love making things look good and making life around me function easily and intuitively. I am great at collaborating on a team and excel in solo projects and leadership roles.

RESUME

LOGO ARCHIVE

MISCELLANEOUS

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LOGO ARCHIVE
MISCELLANEOUS

VARIOUS PROJECT CONTRIBUTORS:

GRAPHIC DESIGNERS INVOLVED:
ZACH FRAZIER, WESLEY (WES) WRIGHT, JONAH STOWE, BRANDON CARPENTER

SENIOR ART DIRECTORS INVOLVED:
RORY BRUGGEMAN

CREATIVE DIRECTORS INVOLVED:
MIKE DAINES, KENYON ELLIS, KYLE MACDONALD

DESCRIPTION

This collection represents a broad spectrum of visual identities, ranging from boutique fashion and lifestyle brands to competitive sports and corporate initiatives. These logos blend minimalist elegance and energetic geometry, such as the modern lock-ups designed for the women’s fashion brand Holen Apparel and the approachable, contemporary aesthetic of Kizen kitchenware. These projects often required balancing industry-specific traditions with fresh perspectives—notably in the logo rework for a popular Amazon-based ping pong brand, where the introduction of flight-inspired wings and a vibrant palette of orange, white, and red pays homage to the sport’s equipment and the brand's heritage.

The work also explores themes of place and professional prestige. For the SoCal Flip real estate startup, the concepts draw heavily from the intersection of Southern California culture and timeless professionalism, while the landscape architecture residency logos capture the scenic, rugged essence of Logan Canyon, Utah. This sense of elevated design continues into the identity work for premium menswear, specifically a seven-pack underwear brand where the focus remained on sleek, refined iterations of the number seven.

Beyond consumer products, this gallery includes high-level collaborative work and internal branding experiments. This includes concepts developed with the Afton Klein Group for the AIGA 100 Show—Utah’s most prestigious design competition—as well as playful identity explorations for the in-house team Bounce House. Rounding out the collection is a diverse array of marks created for mobile applications, musical acts, and digital content creators, demonstrating a versatile approach to logo design that scales across any medium or industry.