ZACH FRAZIER
+1.435.705.3048
ZacharyLoganFrazier@Gmail.com ↗
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Linkedin ↗
I’m an Art Director and Graphic Designer based in Orange County, CA, working with clients everywhere. My passions include good food, good design, and good company.
I’ve been designing for over ten years, and have worked with several agencies, in-house teams, and many freelance clients. Recently, I’ve been hyper-focusing on apparel design and doing a lot in the automotive space.
Overall, I love making things look good and making life around me function easily and intuitively. I am great at collaborating on a team and excel in solo projects and leadership roles.
RESUME
NIPPIES BRANDINGNIPPIES
NIPPIES BRANDING
NIPPIES
GRAPHIC DESIGNERS:
ZACH FRAZIER, CATHERINE (CAT) MITCHELL
SENIOR ART DIRECTOR:
RORY BRUGGEMAN
COPYWRITERS:
DAVID (DAVE) BOURLA, LAUREN ROGERS
DESCRIPTION
I collaborated with a branding team to refresh the identity for the #1 selling nipple cover brand. Our primary objective was to pivot the brand's positioning from "special event" attire to an empowering, everyday staple. We modernized the look and feel to be relatable, professional, and current, with a steadfast commitment to inclusivity and accessibility.
To ensure long-term brand equity and ease of use, we built a radically simple design system. By utilizing a single-weight typeface, a streamlined three-color palette, and minimal graphic elements, we created a scalable framework that allows future designers to maintain brand consistency with ease.