Prologue — Zach Frazier

+1.435.705.3048
ZacharyLoganFrazier@Gmail.com ↗
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I’m an Art Director and Graphic Designer based in Orange County, CA, working with clients everywhere. My passions include good food, good design, and good company.

I’ve been designing for over ten years, and have worked with several agencies, in-house teams, and many freelance clients. Recently, I’ve been hyper-focusing on apparel design and doing a lot in the automotive space.

Overall, I love making things look good and making life around me function easily and intuitively. I am great at collaborating on a team and excel in solo projects and leadership roles.

RESUME

PROLOGUE MEDIA “FIRST DRIVE” FOR AMERICAN HONDA MOTOR CO., INC.

BACK

PROLOGUE MEDIA “FIRST DRIVE”
FOR AMERICAN HONDA MOTOR CO., INC.

CREATIVE DIRECTION, DESIGN:
ZACH FRAZIER, JEFF MYRTLE

PHOTOS AND VIDEO:
PAT PEREZ, ZACH FRAZIER

EVENT PRODUCTION:
THE APEX AGENCY TEAM

DESCRIPTION

In this early AI image generation exercise, I digitally illustrated the neo-futuristic world the Honda Prologue was designed for. The event was meticulously crafted to mirror the Prologue’s "Neo-Rugged" design philosophy—a harmony of clean, modern aesthetics and adventurous capability. Pulling the hero vehicle’s blue color as a backdrop, snapshots of near-future landscapes formed the foundation of over 25 creative assets.

The Honda Prologue represented a pivotal milestone as the brand’s first all-electric SUV. To introduce this new chapter to the world’s leading automotive and lifestyle media, we produced a multi-day "First Drive" experience in the heart of Northern California’s wine country, based at the Montage Healdsburg.

The curated itinerary led journalists through the winding mountain passes of Sonoma and Napa County, providing a scenic backdrop that complemented the vehicle's sophisticated silhouette. The creative strategy focused on an "elevated adventure" theme, ensuring that every touchpoint—from the digital presentation decks to the physical environmental branding—felt at home in a high-luxury resort while still nodding to the SUV’s outdoor utility.

Beyond the driving routes, the event featured immersive technical "deep-dives" where the Prologue’s innovative tech was brought to life. By controlling the aesthetic environment, we provided the media with a premium "canvas" to learn about and capture the vehicle, resulting in high-fidelity content that resonated across major automotive publications and social platforms.

The event successfully established the Prologue’s identity ahead of its national launch, shifting the public perception of Honda toward a premium, electric future. By grounding the 'First Drive' in the iconic Healdsburg landscape, we used premium, conceptual creative to establish a powerful first impression. This effectively positioned the Prologue as both a technological feat and a lifestyle essential.