ZACH FRAZIER
+1.435.705.3048
ZacharyLoganFrazier@Gmail.com ↗
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I’m an Art Director and Graphic Designer based in Orange County, CA, working with clients everywhere. My passions include good food, good design, and good company.
I’ve been designing for over ten years, and have worked with several agencies, in-house teams, and many freelance clients. Recently, I’ve been hyper-focusing on apparel design and doing a lot in the automotive space.
Overall, I love making things look good and making life around me function easily and intuitively. I am great at collaborating on a team and excel in solo projects and leadership roles.
RESUME
ROBINSON HELICOPTER VISUAL IDENTITY FOR ROBINSON HELICOPTER
ROBINSON HELICOPTER VISUAL IDENTITY
FOR ROBINSON HELICOPTER
GRAPHIC DESIGN, ART DIRECTION:
ZACH FRAZIER
CREATIVE DIRECTION:
GARRET DAVENPORT
DESCRIPTION
Tasked with bridging Robinson Helicopter’s storied aviation heritage with its modern vision for accessible flight, I led the strategic development of a refreshed brand identity. By integrating some original creative elements—including their traditional logo—with a forward-looking aesthetic, my team and I established a brand voice and aesthetic rooted in technical confidence and a deep commitment to the pilots who fly their machines.
Robinson Helicopter Company is the world’s leading manufacturer of civil helicopters, recognized for making rotary-wing flight accessible to the general public. Founded in 1973 by Frank Robinson, a former engineer at Bell and Hughes, the company was born out of his vision to create a small, affordable, and reliable personal helicopter—a concept that was largely ignored by the major aerospace firms of the time. Based at Zamperini Field in Torrance, California, Robinson operates a massive, vertically integrated factory where nearly 80% of their aircraft parts are manufactured in-house to maintain strict quality control and keep costs low.