ZACH FRAZIER
+1.435.705.3048
ZacharyLoganFrazier@Gmail.com ↗
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I’m an Art Director and Graphic Designer based in Orange County, CA, working with clients everywhere. My passions include good food, good design, and good company.
I’ve been designing for over ten years, and have worked with several agencies, in-house teams, and many freelance clients. Recently, I’ve been hyper-focusing on apparel design and doing a lot in the automotive space.
Overall, I love making things look good and making life around me function easily and intuitively. I am great at collaborating on a team and excel in solo projects and leadership roles.
RESUME
VIVINT ARCHIVEVIVINT
VIVINT ARCHIVE
VIVINT
GRAPHIC DESIGNER:
ZACH FRAZIER
CREATIVE DIRECTOR:
DAMON PRICE
PHOTOGRAPHER:
JEREMY JENSEN
DESCRIPTION
During my time at Vivint, I had the opportunity to support our sales teams through a wide array of creative initiatives. The following collection represents an archive of various projects—including high-production recruiting materials, event advertising, and custom apparel—that aimed to bridge the gap between corporate branding and Vivint’s high-energy sales culture. These pieces were designed not just to inform, but to serve as tactile representations of the brand's identity and lifestyle.
A central part of this work involved the creation of three lo-fi, zine-inspired recruiting brochures. These were specifically designed to be personalized with branding and imagery unique to each of Vivint’s three primary sales teams, ensuring the content felt relevant and localized. To elevate these from standard pamphlets to "coffee table" pieces, I pushed the design toward the experimental, utilizing unconventional typography and incorporating hits of holographic foil to create a premium, collectible feel.
To further marry the style and grit of our sales force, I directed a shoot for the season’s uniforms held in the raw, industrial setting of the car garage beneath the company’s campus. This attention to detail extended into our promotional merchandise, where I was given the creative freedom to design everything from apparel to custom bikes. By focusing on high-quality finishes and unique aesthetics, these apparel and premium prize designs were pushed "over the top" to reward the hard work of our teams and reinforce a sense of pride in the company culture.