Kizen
Team ↓
Associate Director of Product Design & Branding: Kyle MacDonald
Sr. Art Director: Rory Bruggeman
Graphic Designer: Zach Frazier
Junior Graphic Designer: Anna Wilder
Industrial Designers: Mike Jacobs, Evelyn Choi
Jr. Industrial Designers: Ethan Powell, Magdalena (Maggie) Wilson, Gabe West, Tanner Pulley
Project Manager: Ruckus Bennison
I worked with a branding team, in companionship with a product design team, to update the visual identity and product line. Kizen had a solid existing presence on Amazon with over 80,000 reviews. Our challange was to utilize human centered design to push the visual identity and product design to skyrocket the brand.
The packaging was designed to incorporate white ink on a craft box for a premium look, while keeping the costs low. Each box included a hit of color respective to the corresponding product colorway.
The Kizen logo is rounded and relatable yet loud and bold. The form of the lettermarks relate to the forms of the products. The “e” has a sharp corner to emphasize the core brand value “precision.”
After running polls with the target market, we decided the exact tragectory of the brand’s strategy.
We designed the brand to incorporate the same hues in both the visual identity and in the products.
I worked on a team with idustrial designers, illustrators, graphic designers, and others to bring this identity to life.