Make Ogden
Team ↓
Brand Designer: Zach Frazier
Logo Designer: Eli Domery
Creative Director: Mike Daines
A campaign for downtown Ogden, Utah aimed at attracting Salt Lake City’s remote and commuting workers. The goal was to encourage inclusivity, while showing off the vibrant and diverse downtown.
I pulled shapes from the logo to use throughout the brand. These shapes are depicted in many sizes and orientations representing the variety of people in ogden. When put together, the shapes, and the people, sometimes make different forms and even become a bigger overall design.
Throughout the brand I included a variety of people to showcase downtown Ogden’s inclusivity. We also utilized a strong color pallatte and graphic elements to show a postive, exciting, and attractive visual language.
