ZACH FRAZIER
+1.435.705.3048
ZacharyLoganFrazier@Gmail.com ↗
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Linkedin ↗
I’m an Art Director and Graphic Designer based in Orange County, CA, working with clients everywhere. My passions include good food, good design, and good company.
I’ve been designing for over ten years, and have worked with several agencies, in-house teams, and many freelance clients. Recently, I’ve been hyper-focusing on apparel design and doing a lot in the automotive space.
Overall, I love making things look good and making life around me function easily and intuitively. I am great at collaborating on a team and excel in solo projects and leadership roles.
RESUME
SELECTED WORK
019_DECADES_COLLECTION
CLNT_’25RESEARCH DRIVE
The DECADES Collection celebrates the 1974 Porsche 911 G "Buttercup" through an apparel line inspired by the car's details, including its Sahara Beige palette, interior textures, and VIN plate details. The drop features premium tops, Kevlar-accented accessories, and magnetic Fidlock belts, all mirroring Porsche’s racing heritage and design precision. Every element, from the embroidered 5-panel hats to the hand-numbered packaging, was crafted to showcase a deep automotive material study.
Full project… 0_19
018_LEXUS LFA ROAR OF ANGELS
CLNT_’25LEXUS USA
A design system for the iconic Roar of Angels event–a gathering of 43 privately owned Lexus LFAs in Southern California in April 2025, marking the largest assembly of this rare supercar in history. Owners from across the country participated in a multi-day experience that included a SoCal rally drive, a behind-the-scenes tour of the CALTY Design Research Center, and a public appearance at a South OC Cars & Coffee event.
Full project…0_18
017_HONDA PROLOGUE MEDIA “FIRST DRIVE”
CLNT_’24AMERICAN HONDA MOTOR CO., INC.
This multi-day media launch introduced the Honda Prologue to global press through a curated brand environment that mirrored the vehicle’s "Neo-Rugged" design philosophy. Leveraging AI-driven creative assets and premium environmental branding, the event established a powerful first impression that shifted the public perception of Honda toward a premium, electric future.
Full project…0_17
016—ACURA GRAND PRIX APPAREL COLLECTIONS
CLNT_’24AMERICAN HONDA MOTOR CO., INC.
Celebrating the intersection of Acura’s racing legacy and modern SoCal car culture through a comprehensive 34-piece apparel and accessory line designed for Honda’s Cars, Bikes & Coffee event. Drawing inspiration from trackside aesthetics and circuit specs, the project translates the high-energy atmosphere of the Long Beach Grand Prix into a premium lifestyle brand experience.
Full project…0_16
015—ROBINSON HELICOPTER NEW IDENTITY
CLNT_’24ROBINSON HELICOPTER
Tasked with evolving the identity of the world’s leading civil helicopter manufacturer, I developed a brand direction that honors Frank Robinson’s original vision while embracing the future of aviation. This refreshed identity balances technical confidence with a forward-looking aesthetic.
Full project…
0_15
014—CONCEPT CLOTHING ARCHIVE
CLNT_’22-’25MISCELLANEOUS
Bridging the gap between car culture and contemporary fashion, I’ve worked with automotive giants like Lexus, Honda, and Karma, as well as local independent brands, to develop a variety of apparel. This is the collection of my favorite client work that never escaped the digital world. I think it deserves a stage somewhere rather than rotting on the hard drive. Check it out.
Full project…0_14
013—KIZEN BRANDING
CLNT_’22KIZEN
To reach its next tier of growth, I supported Kizen’s human-centered design pivot that harmonized its visual identity with its product line, transforming a massive Amazon presence into a cohesive, premium ecosystem. This evolution—defined by a precision-inspired logo and tactile, cost-effective packaging—was validated through rigorous market polling to ensure the new identity resonated deeply with its target audience.
Full project…0_13
012—NIPPIES BRANDING
CLNT_’22NIPPIES
The identity for the leading nipple cover brand was modernized to pivot its positioning from "special event" attire to an inclusive, empowering everyday staple. To ensure long-term scalability, a radically simple design system was established—utilizing a single-weight typeface and a three-color palette—to make brand consistency effortless.
Full project…0_12
011—POSTER ARCHIVE
CLNT_’20NONE
This collection spans from award-winning series to experimental one-offs, focusing on the intersection of typography, personal narrative, and cultural contrast. These pieces serve as a visual laboratory for constant experimentation, showcasing how pushing the boundaries of the medium and testing unexpected pairings can lead to the most compelling results.
Full project…0_11
010—MINTI PEST CO BRANDING AND SOCIAL MEDIA
CLNT_’21-’23MINTI PEST CO
This FPO.
Full project…0_10
009—HOLEN APPAREL BRANDING
CLNT_’20HOLEN APPAREL
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Full project…0_09
008—MAKE OGDEN CAMPAIGN
CLNT_’21OGDEN, UTAH
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Full project…0_08
007—CANYON HOUSE RESIDENCY BRANDING
CLNT_’21UTAH STATE UNIVERSITY
Created for Utah State University, this visual system uses an organic color palette and bold typography to recruit out-of-state artists to find inspiration in Utah’s eclectic landscapes. The design balances structured elements with natural photography to reflect the intersection of academic support and raw creative exploration.
Full project…0_07
006—VIVINT ARCHIVE
CLNT_’19VIVINT
This collection showcases a diverse archive of creative work produced for Vivint's sales teams, spanning from experimental, holographic-foiled recruiting zines to industrial-style art direction and premium custom merchandise. By blending high-end design with the gritty culture of the sales force, these projects transformed standard corporate collateral into tactile, lifestyle-driven pieces that reinforced the brand's unique identity.
Full project…0_06
005—TWENTY ONE PILOTS PUBLICATION
CLNT_’20SELF
This experimental publication utilizes tactile newsprint and a hand-ripped cover to physically manifest the fragile mental landscapes of Twenty One Pilots’ first four albums. The design is chronologically organized by each era’s unique aesthetic, creating a visceral journey through the duo’s evolving psyche.
Full project…0_05
004—LOGO ARCHIVE
CLNT_’18-’26MISCELLANEOUS
This collection showcases a diverse range of visual identities, spanning from premium fashion and lifestyle brands like Holen Apparel and Kizen to high-profile industry competitions and regional startups. Across these various projects, each logo balances industry-specific traditions with modern aesthetics to create versatile, impactful branding for everything from consumer goods to digital content.
Full project…0_04
003—POSTER INSTALLATION
CLNT_’19SELF
This poster series utilizes a maximalist style to balance structure and chaos, visually exploring the polarizing perspectives surrounding Apple’s influence. To complement the installation, I showcased a physical portfolio of past work and zines to demonstrate my range of design capabilities.
Full project…0_03
002—VIVINT LOGO ARCHIVE
CLNT_’19-’20VIVINT
During my time at Vivint, I developed a diverse collection of logos, typographic lock-ups, and brand marks for high-performance sales teams, philanthropic initiatives, and major company-wide competitions. From designing premium apparel for teams like Authentic to creating the identity for the CEO’s "Top 50" incentive program, these designs played a central role in defining the company’s vibrant internal culture and reward systems.
Full project…0_02
001—MISCELLANEOUS ARCHIVE
CLNT_??-’21MISCELLANEOUS
This collection showcases a diverse range of projects from my early design career, spanning from high-profile branding pitches and music industry apparel to technical healthcare documentation and retail packaging. Each piece reflects a foundational commitment to timeless, functional design, whether I was developing experimental editorial layouts or building the visual identity for a community-led design club.
Full project…0_01